🌿 About Hearth and Fern Strategy

Helping Small Businesses Grow with Intention

Hi, I’m Kayla — the founder of Hearth and Fern Strategy. I’m a digital marketing strategist based in Lake Luzerne, serving small businesses across the Lake George, Glens Falls, Queensbury, and Adirondack region.

With a degree in research and certifications in digital marketing and design, I specialize in helping local business owners show up online, attract the right customers, and grow with confidence.

Why I Started Hearth and Fern

After working with small businesses and seeing how often great people were hidden online, I knew I wanted to create something different — something grounded, approachable, and strategic.

Hearth and Fern is rooted in the belief that marketing doesn’t have to be overwhelming or impersonal. I’m here to simplify the process, support your goals, and help you show up where it matters — whether that’s on Google Maps, in search results, or through a beautiful, easy-to-use website.

What Makes This Different

• 🌿 Local-first mindset: I understand the unique needs of small-town and service-based businesses

• 📍 Personalized strategy: You won’t get a cookie-cutter plan — just clear, effective guidance tailored to your business

• 🛠 Done-for-you support: From Google Business optimization to full website builds, I handle the hard parts so you can focus on what you do best

Let’s Work Together

If you're ready to grow your online presence, connect with your local audience, and finally feel confident in your marketing — I’d love to help.

📅 Book a free 15-minute audit
📍 Serving Lake Luzerne, Lake George, Glens Falls, Queensbury & the surrounding areas